Terms of Service

Loop is a content strategy and publishing tool for creators. It analyzes brand materials you provide, generates content strategies and calendars, drafts written content, and — where you connect social media accounts and authorize it — publishes content you have approved and retrieves performance data. You direct the Service; Loop assists you. You remain responsible for the content you publish and for your use of connected accounts.

• You must be at least 18 years old to use the Service.
• You are responsible for maintaining the security of your account and for all activity under it.
• You must provide accurate information and keep it current.
• You are responsible for complying with the terms of any third-party platform you connect (including Instagram, TikTok, and YouTube) and their content policies.

When you connect a social media account, you authorize Loop to act on your behalf for the permissions you grant, such as publishing approved content and retrieving analytics. Your use of those platforms through Loop is also subject to each platform's own terms and policies. Loop is not affiliated with, endorsed by, or operated by Instagram, TikTok, YouTube, or their parent companies. You are responsible for ensuring content published through Loop complies with each platform's rules; platforms may remove content or restrict accounts independently of Loop, and Loop is not responsible for those actions.

• You own your content. You retain all rights to the brand materials, footage, and content you provide or publish. Loop claims no ownership of it.
• License to operate. You grant Loop a limited license to process, store, and transmit your content solely to provide the Service (for example, to generate drafts, publish approved posts, and display your calendar).
• AI-generated drafts. Loop generates written strategy and copy suggestions. You are responsible for reviewing content before it is published. You decide what to publish; approval is yours.
• Your responsibility. You are responsible for ensuring the content you publish is lawful, accurate, non-infringing, and compliant with applicable platform rules and advertising/disclosure laws.

You agree not to use the Service to: violate any law or third-party rights; publish content that is infringing, deceptive, harassing, hateful, or otherwise prohibited by connected platforms; attempt to circumvent platform policies, rate limits, or authenticity rules; reverse engineer, resell, or abuse the Service; or interfere with its operation or security. We may suspend or terminate accounts that violate these Terms.

Loop uses artificial intelligence to generate strategy and written content. AI output can be inaccurate, incomplete, or unsuitable, and is provided as a suggestion for your review — not as professional, legal, financial, or marketing advice, and not as a guarantee of any outcome. Any performance estimates or projections the Service provides are illustrative, not promises. You are solely responsible for what you choose to publish.

• Paid plans are billed in advance on a recurring basis (monthly or annually) until cancelled.
• Fees are described at the point of purchase. Usage-based charges, where applicable, are billed as incurred.
• You may cancel at any time; cancellation stops future billing and takes effect at the end of the current billing period. Except where required by law, fees already paid are non-refundable.
• We may change pricing with reasonable notice; changes apply to subsequent billing periods.

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you violate these Terms, if required for security or legal reasons, or if we discontinue the Service. On termination, your right to use the Service ends; sections that by their nature should survive (ownership, disclaimers, limitation of liability) will survive.

The Service is provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that it will achieve any particular result, including audience growth or revenue.

To the maximum extent permitted by law, Loop and its operators will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, data, or goodwill, arising from your use of the Service. Our total liability for any claim relating to the Service will not exceed the amount you paid us in the twelve months before the claim.

You agree to indemnify and hold harmless Loop and its operators from claims, losses, and expenses (including reasonable legal fees) arising from your content, your use of the Service, your violation of these Terms, or your violation of any law or third-party right.

We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date and, where appropriate, notify you. Your continued use of the Service after changes take effect constitutes acceptance.

These Terms are governed by the laws of the State of [State], without regard to its conflict-of-laws rules. Disputes will be resolved in the courts located in [State], unless applicable law requires otherwise.

Questions about these Terms: support@loopcontent.co or [Mailing Address].

For privacy-related requests, see our Privacy Policy or email privacy@loopcontent.co.